The purpose of this poster is to attract students to the first meeting regarding the graphic design study abroad trip to Copenhagen. The posters were hung inside E.O. Bull leading up to the study abroad trip. The intent was to create a visually appealing poster that utilized Danish design while informing the audience of the date, time and place of the meeting. For this purpose, the poster had to be noticeable enough to get the attention of passers-by, and simultaneously visually interesting enough to keep their attention. It also had to be clearly legible, as the main function of the poster was to inform.
My method for creating the poster began with understanding the theme of the study abroad course, as well as drawing from traditional Danish culture and design. This year’s trip would focus on sustainability, as Denmark is a world leader and pioneer of renewable and clean energy. To highlight this, I included a windmill. I drew inspiration from several other embodiments of Danish culture, which I stylized to replace letterforms. These included a bicycle, the famously favored mode of transportation in Copenhagen, and the celebrated “Egg Chair” designed by Danish designer Arne Jacobsen in 1958.
The lettering style and color palette is inspired by traditional Danish folk art, with ornate yet clean linework and patterns. The result of these elements is an eye-catching poster composed of bold and beautiful elements with the elegant, orderly style of Danish design.
